As a digital marketer with loads of contacts, you have to remember that each of them is in a different stage of the buyer's journey. You need to cater your emails for people in the awareness, consideration and decision stages and for those who have bounced altogether.

Sending the right email to the right person at the right time, means you have a much better chance of converting leads into opportunities because you are sending the most relevant messages based on where they are and what they're looking for.

Watch this video to find how to create that balance between context and content, and discover the three components of sending crazy good emails.

To learn even more read the blog here https://www.nbh.co/articles/how-to-deliver-value-through-email-marketing

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