Tagged with content marketing
The Digital Marketing Sales Funnel
Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...
Marketing
03:54
Speak to Your Target Audience: 10 Steps for...
People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to...
Marketing
03:28
The Importance of Video Marketing in 2020
Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retu...
Marketing
04:00
User-Generated Content: Outsourcing Your Social...
User-generated content is changing the way people create and consume content, and brands can either fight the shift — or embrace it. Of course, implementing UGC into your social marketing strategy is not something you can just force and suddenly be nailing, however, if you work on all aspects of y...
Marketing
02:32
10 Tips for Modern Marketing Humanisation
With this wealth of information at our fingertips, it's all too easy to just focus on the data alone and completely ignore the human face behind it. When your audience is reminded there are living, breathing humans working behind the scenes your marketing results skyrocket immediately. Watch this vi...
Marketing
05:00
A Complete Guide to Pillar Pages and Topic...
Content marketers are constantly battling for the attention of their audience so topic clusters and pillar pages are only way to rank in search results in 2020. Modern websites need to be organised according to different main topics, with blog posts about specific, conversational long-tail keywords ...
Marketing
06:11
A First-Timers' Guide to Running a Successful...
Nowadays 62 % of all B2B marketers use webinars in their content marketing strategy to entice new leads and move existing ones down the sales funnel. If you are looking to run your very first webinar – check out this rinse-and-repeat checklist to set up a webinar that works! To learn even more rea...
Marketing
08:11
The Ultimate Guide to Content Offerings
Today, content is the new language of inbound marketing around here. The vast majority of consumers engage in your content before deciding to do business with you, and with such a huge emphasis placed on publishing content, it’s important that you’re leaving no stone unturned and leverage all th...
Marketing
07:17
A Beginner’s Guide to Content Creation
All successful content marketing strategies call for a wide variety of content for each of your buyer personas and at each stage of the buyer's journey. But creating loads of specialised content, doesn't mean you have to totally reinvent the wheel with each piece. You need a clear and repeatable pro...
