Tagged with digital marketing strategy
3 Ways Chatbots Support your Sales Team
A bot is a computer program powered by Artificial Intelligence that simulates and processes human conversation, allowing us to interact with digital devices as though we were communicating with a real person. They span varying capabilities, some being automated answers to simple queries and others b...
Sales
04:13
What is Inbound Marketing
With the rise of technology, the way we are marketed to has changed drastically. Digital marketing has gone from nice to have in the early 2000's to absolute necessity. In traditional marketing or outbound marketing you're fighting with the millions of other brands out there vying for the attention ...
Marketing
04:37
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
Understanding the Online Buyer's Journey
In our digital age your website is your best salesperson, working around the clock, every day of the week, all to give your customers a great first impression and provide value to prospective buyers. You give your website so much responsibility to provide the right information, to the right person, ...
Marketing
05:00
The 4 Elements You Need to Nail Your Social...
Social media has become a great part of digital marketing over the last few years. There are more people, being more social online than ever before, and any brand that isn’t doing their utmost to capitalise on that is ignoring a huge resource. Whether they’re sharing important life updates on Fa...
Marketing
03:59
The Importance of Video Marketing in 2020
Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retur...
Marketing
04:00
What is Business Development? A Quick Guide
Business development is the process to identify, nurture and close the deal with new clients and business opportunities to help drive your own business growth and profitability. Although business development is similar to sales and the sales process, it differs slightly. Business development isn't j...
Sales
04:47
Speak to Your Target Audience: 10 Steps for...
People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to ...
Marketing
03:28
How to Improve your Email Marketing [2020 Update]
Email marketing still provides the most value for the money that is spent on it. It’s about 40 times more effective per dollar spent than social media marketing on giants Facebook and Twitter. Email marketing replaced cold calling, social media can work but you're competing with pictures of cute d...
Marketing
03:05
The Digital Marketing Sales Funnel
Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...
Marketing
03:54
Why Growth Driven Design is the Obvious Choice...
If you run a company, big or small, your website is the number one thing you need to get your name out there – because we can only shout so loudly. We can assure you that investing in your website will be one of the most valuable contributions you will make to your customer's experience with your ...
Marketing
04:45
Growth Driven Design - The New Web Development
If you think that traditional web design is painful, complex, time-consuming, expensive and a guaranteed vibe-killer - Growth Driven Design is all you need. Growth Driven Design, or GDD, minimises the inherent risks of traditional web design through a systematic approach that shortens the time to la...
