Tagged with leads
Ideas For Generating Sales Leads [2021 List]
Typically it is the role of marketing to be responsible for generating leads, but that doesn't mean sales can't be proactive or have their own strategies in place for generating sales leads. A sales lead is a sales contact, individual or organisation that has expressed direct interest in purchasing ...
Sales
05:20
The Importance of A/B Testing your Landing...
A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA. Intuition and consumers' somewha...
Marketing
07:11
Inbound: The New Digital Marketing
Inbound is a business philosophy based around helping people. It encourages a humanistic and personable approach to business which helps brands create meaningful relationships with strangers, prospects, or customers. This means that inbound businesses are extremely customer-centric – they take spe...
Marketing
04:30
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
What Is Sales Enablement & Why Is It So...
Sales enablement is the process of providing your sales team with the information, content and tools to help them sell more effectively and efficiently. It prepares your sales team to conduct a more effective sales process which results in better sales results. A well planned sales enablement strate...
Sales
02:45
The Digital Marketing Sales Funnel
Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...
Marketing
03:54
Lead Generation: The quick guide to get more...
Leads are what fuels your sales pipeline. Without leads, your list of potential sales will be dire and as a result, your business could suffer. Leads are essential in all forms of marketing but the way you attract them will differ slightly for digital marketing versus traditional marketing. The more...
Marketing
03:37
Inbound Marketing? You're Already Doing It...
Maybe you’ve heard about inbound marketing, but don’t really know what it is. Or maybe you’ve heard some of the buzzwords we've thrown around – like content marketing, social media marketing and SEO – but don’t quite understand what we're on about. Inbound marketing is an approach focuse...
Marketing
03:36
Instant Gratification: Selling to the NOW...
Millennials have the world at their fingertips, 24/7, so you hardly ever see them with traditional mediums anymore. Even computers and laptops are being phased out by their smaller, more portable phone and tablet siblings. The name of the game is Instant Gratification. Millennial marketing tactics n...
Marketing
03:19
Lead Nurturing: Make Friends & Influence Them
Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...
Marketing
04:00
How a CRM Process makes your Sales Team more...
Customer Relationship Management (CRM) is a strategy for managing your company's relationships and interactions with customers and potential customers. From a sales standpoint, CRM is actually known as 'CRM System Software' which helps a sales team manage contacts, sales and deals, as well as their ...
Sales
03:25
The psychology of Call to Actions: convincing...
Call-to-Actions are some of the under-appreciated workhorses of the marketing world. Sure, landing pages look flashy and a good form can pull phone numbers like no bodies business, but few people stop and give the humble CTA more than a second thought. Despite that, a strong CTA can make all the dif...
