Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients.

But success in content, comes from truly putting yourself in your customers shoes and writing as though you're a content consumer, rather than a marketer. Setting aside the time to create something valuable, inspiring and bookmark-able will establish you as the most trustworthy thing on the internet, as well as give you more of what you want.

Watch this video to find how writing long-form content will give you more online visibility, more proof of authority and more material for engagement.

To learn even more read the blog here https://www.nbh.co/articles/the-long-form-content-revival-of-2020

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