Tagged with Digital Marketing
Understanding the Online Buyer's Journey
In our digital age your website is your best salesperson, working around the clock, every day of the week, all to give your customers a great first impression and provide value to prospective buyers. You give your website so much responsibility to provide the right information, to the right person,...
Marketing
05:00
How Neighbourhood does Hubspot Onboarding
HubSpot is a complex beast to learn all the ins and outs of for anyone. Even after using it literally every day for the last few years, there are often moments where something totally new or surprising. Even HubSpot’s own training, the Academy, requires many, many, many hours of video to try and...
Hubspot
06:46
Stop Begging Customers’ Reviews
If you know how to ask for reviews or testimonials it’s the biggest step towards actually getting the ones which have the power to attract new customers. If not – it’s time to build out your own review generator as it takes just a few steps to put yourself out there and ask people to rat...
Customer Service
05:38
Lead Nurturing: Make Friends & Influence Them
Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...
Marketing
04:00
How a CRM Process makes your Sales Team more...
Customer Relationship Management (CRM) is a strategy for managing your company's relationships and interactions with customers and potential customers. From a sales standpoint, CRM is actually known as 'CRM System Software' which helps a sales team manage contacts, sales and deals, as well a...
Sales
03:25
What Is Sales Enablement & Why Is It So...
Sales enablement is the process of providing your sales team with the information, content and tools to help them sell more effectively and efficiently. It prepares your sales team to conduct a more effective sales process which results in better sales results. A well planned sales enablement stra...
Sales
02:45
The 4 Elements You Need to Nail Your Social...
Social media has become a great part of digital marketing over the last few years. There are more people, being more social online than ever before, and any brand that isn’t doing their utmost to capitalise on that is ignoring a huge resource. Whether they’re sharing important life updates on Fa...
Marketing
03:59
How to Improve your Email Marketing [2020 Update]
Email marketing still provides the most value for the money that is spent on it. It’s about 40 times more effective per dollar spent than social media marketing on giants Facebook and Twitter. Email marketing replaced cold calling, social media can work but you're competing with pictures of cute ...
Marketing
03:05
Speak to Your Target Audience: 10 Steps for...
People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to...
Marketing
03:28
What are Landing Pages & 6 Reasons You Need Them
Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...
Marketing
03:18
The Importance of Video Marketing in 2020
Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retu...
Marketing
04:00
Why You're Losing Proposals & 10 Ways to Win...
Everybody knows situations when the prospective customer went in a different direction, leaving you to put your proposal and the time and effort you spent creating it in the rejection pile. Here at Neighbourhood, we write a lot of proposals - some we win, some we lose! But over the years, we've ref...
