Don't like reading? Grab some popcorn, Let's learn!.

Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...

Marketing

04:00

Customer Relationship Management (CRM) is a strategy for managing your company's relationships and interactions with customers and potential customers.   From a sales standpoint, CRM is actually known as 'CRM System Software' which helps a sales team manage contacts, sales and deals, as well a...

Sales

03:25

Sales enablement is the process of providing your sales team with the information, content and tools to help them sell more effectively and efficiently. It prepares your sales team to conduct a more effective sales process which results in better sales results. A well planned sales enablement stra...

Sales

02:45

Everybody knows situations when the prospective customer went in a different direction, leaving you to put your proposal and the time and effort you spent creating it in the rejection pile. Here at Neighbourhood, we write a lot of proposals - some we win, some we lose! But over the years, we've ref...

Sales

06:36

Nowadays 62 % of all B2B marketers use webinars in their content marketing strategy to entice new leads and move existing ones down the sales funnel. If you are looking to run your very first webinar – check out this rinse-and-repeat checklist to set up a webinar that works! To learn even more rea...

Marketing

08:11

Failing to bring your potential audience to the right page of the website, not touching their pain points, and not giving them the information they want is the worst thing that could happen to your digital marketing. Watch this video to find 4 tips for turning your landing page into lead-generating ...

Marketing

03:45

Everyone has received multiple emails from a business that aren’t particularly relevant to your or your problems and aren’t even particularly helpful. You don’t feel particularly connected to the company, you don’t think of them as an authority and you haven’t had your problem solved. Watc...

Sales

04:53

When you move into eCommerce, you want to make sure you get it right from the start, so the building blocks you use from day one is important. None more important than the platform you build your online store through. Both Shopify and WooCommerce have their strengths and chances are one of them will...

Marketing

08:59

The question “How much should we spend on marketing?” is one of the most common for all businesses. We’ve found that there is a pretty decent way to budget your marketing spend right. Watch this video to find how to use 'Lifetime Value' of your customers to determine your marketing budget and ...

Marketing

03:14

Marketing

00:25

A Company Sales Plan is essential for business development and long-term growth that should be the sales team's bible and the first thing any new hires receive during on-boarding. It should give your organisation clarity on everything sales, from your mission, your target market and positioning thro...

Sales

04:51

We're back to keep you updated on what we've been up to this past month that has changed up the way we market, sell and service to our customers. In this episode we'll speak about: - our 12-week internship program with Queensland University of Technology; - personalised marketing strategy and our ef...

Marketing

06:23